Why is it that some people just naturally draw attention and others (like myself) have to fight to be noticed? I suppose it has a lot to do with having the right balance of charisma and confidence. My husband oozes confidence and has one of those personalities that lights up a room. I’m, well, the opposite. I tend to be insecure and shy. Growing up, I was the kid who wanted to hide in the back of the classroom. Oral reports scared me to pieces. To this day, I’m still frightened by public speaking.
I’ve found, however, that in order to sell a book successfully, I need to be more like my husband. Other authors-ones who are bestsellers-have advised me to “put myself out there” and not be afraid to self-promote. They’re right. Many new authors are promoting like crazy, and as a result, they’re getting a lot of attention and probably more sales. Hmm…I should learn something from this. It’s very hard not to compare yourself with others in this business of selling books, and I believe observing how others achieve success can be helpful.
One part of me wants to curl up in a ball and whine about how my shyness has hampered my marketing efforts. I can be a big complainer (just ask my husband), and I can do pity parties like nobody else. But you know what? Feeling pathetic and stuck in a rut isn’t going to help me sell my books. My first book, Never Let Go, has been out for almost a year, which in indie book publishing, is ancient. It’s collecting cobwebs. Naturally sales have slumped since last spring. Is it because readers have moved on? Yes. Is it because I haven’t been promoting it the best I could? Also yes. It’s up to me.
Next Tuesday (November 17th), my second novel comes out and you’d better believe I will market that baby as much and as often as possible without a care as to what people think of me. Well, I’ll try not to be a pest about it. But if some people are annoyed, so be it. I’m trying to make this my part time job. I’m trying to prove to my husband that this is more than a hobby. So instead of sitting back and crying into my coffee about how all the other new authors are doing better than me (yes, I’ve had those days), I’m going to force myself to follow through on that advice – to “put myself out there” – and share my writing with people, not hide in the back of the classroom.
Never Fall, my second Faithfully Yours book, about a California girl who falls in love with a London-based rocker, hits the Amazon Kindle store November 17th.